Location Name: Pune Corporate Office - Mantri

Job Purpose

To lead the end-to-end build, monitoring and performance management of digital assets across App and Web channels, drive business numbers and digital KPIs, establish KPI dashboards, govern UI/UX design and customer experience, and leverage research-led insights to improve digital adoption, engagement and conversion for the business channel.

Duties And Responsibilities

(Accountabilities associated with the job)

Digital Asset Build and Platform Governance
Own App and Web digital asset roadmap, build priorities and enhancement governance in line with business objectives.
Drive requirement finalization, platform improvements, journey enhancements and timely delivery with Product, IT and Business teams.
Monitor stability, scalability, customer impacting issues and release performance for digital assets.
Ensure post Go-Live monitoring and adoption tracking for all recent features and journeys.
Business Performance and KPI Ownership
Own channel-wise business numbers including leads, conversion, disbursals,



revenue and digital adoption metrics.
Review performance trends and identify improvement opportunities across acquisition, engagement and conversion journeys.
Drive corrective actions where performance is below plan and ensure business outcomes are tracked through governance forums.
KPI Dashboards and Analytics Governance
Define, build and monitor KPI dashboards covering traffic, funnel health, conversions, journey drops, business numbers and feature adoption.
Ensure data accuracy, metric definitions and reporting consistency with Analytics and Data teams.
Share periodic insights, dashboards and leadership updates for decision making and course correction.
Customer Experience and UI/UX Design Governance
Own end-to-end customer experience across App and Web journeys and identify friction points impacting adoption or conversion.
Collaborate with Design, Product and Technology teams to improve UI/UX, journey flow,

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