1. Role Summary
The Brand & Product Marketing Lead will drive DeepAIOCR’s brand visibility, market presence, and customer growth. In this role, you will lead external marketing efforts—owning our LinkedIn strategy, crafting impactful product marketing campaigns, and translating complex AI/OCR capabilities into transparent value propositions for enterprise and tech customers. You will also conduct end-to-end market research to uncover customer pain points, track competitive landscapes, and position DeepAIOCR as the premier document intelligence solution in the industry.

2. What Success in the Position Looks Like
Brand Authority on LinkedIn & Beyond: Significant growth in organic and paid reach, engagement, and follower growth on LinkedIn and relevant B2B channels, positioning DeepAIOCR as a thought leader in AI and OCR.
Qualified Customer Pipeline: Measurable increase in demo requests, free trial sign-ups, and inbound enterprise leads generated through targeted marketing campaigns.
Data-Driven Market Insights: Regular deliverability of actionable market research,



customer persona profiles, and competitive intelligence that directly inform product roadmap and sales strategies.
High-Impact Product Launches: Seamless execution of product and feature launches that drive customer adoption and revenue growth.

3. How This Role Fits Into the Organization Overall
This role serves as the strategic voice of DeepAIOCR to the outside world and the voice of the customer to our internal team:

Externally: You act as the primary storyteller, educating potential customers, industry partners, and tech leaders on how DeepAIOCR solves their document automation challenges.
Internally: You collaborate closely with Product, Engineering, and Sales teams to align messaging with product capabilities, equip sales with high-converting collateral, and translate market insights into product improvements.

4. ResponsibilitiesBrand Marketing & LinkedIn Strategy
Own and execute DeepAIOCR’s external soci

📌 HR and marketing (Hyderabad)
🏢 Deep AI OCR
📍 Hyderabad