Creative Lead / Creative Strategist – FMCG & Packaging

Role Overview

We are looking for a robust Creative Lead / Creative Strategist with hardcore experience in FMCG, preferably food and packaged food brands, who can manage the creative process from client brief to final execution.

The person should have strong creative visualisation, an understanding of food/product brands and packaging, and the ability to convert business and brand requirements into strong creative concepts, strategy decks, packaging directions and brand communication.

This role will work closely with clients, strategy, accounts and designers to ensure ideas are not only developed but also executed to a high creative standard.

Key Responsibilities
- Take briefs from clients and understand the brand, product, consumer, category and business objective.
- Develop creative concepts and visual directions for FMCG and food brands.
- Work extensively on packaging design and packaging communication, including new launches, SKU extensions and adaptations.
- Develop creative decks, concept presentations,



mood boards and visual references.
- Contribute to and develop brand strategy and communication strategy decks.
- Develop creative routes and communication ideas across digital, social, campaigns, retail and offline media.
- Work on brand collaterals, POSM, retail communication, brochures, catalogues and other brand assets.
- Brief designers with clear creative direction and ensure they understand the expected output.
- Guide and supervise the design team during execution.
- Review creative work, provide feedback and maintain overall creative quality.
- Present concepts and creative directions to clients and confidently explain the rationale behind the work.
- Manage feedback and revisions while ensuring the original creative thought is not compromised.
- Ensure consistency of brand identity, packaging language and communication across different touchpoints.
- Stay updated with FMCG trends, packaging i

📌 Creative Lead (Noida)
🏢 Sociapa
📍 Noida