About the Role

Cow Paradise India Private Limited is looking for a Performance Marketer / Digital Marketing professional to join our growing team and drive measurable growth across our digital platforms.
The ideal candidate should be comfortable working with paid advertising, social media, analytics, content strategy and audience growth. This is a hands-on role for someone who is data-driven, creative and focused on delivering measurable results.
( Female candidates are preferred for this position. )

Key Responsibilities
Plan, execute and optimize performance marketing campaigns
Manage Meta Ads and Google Ads campaigns
Monitor campaign performance, budgets, conversions and ROI
Develop audience targeting, retargeting and conversion strategies
Conduct A/B testing of creatives, audiences and ad campaigns
Work with video editors, designers and content creators to develop high-performing marketing creatives
Develop and execute digital marketing strategies for our gaming, entertainment and content brands
Support social media growth across Instagram, Facebook, YouTube and other platforms




Analyze campaign and social media performance and prepare regular reports
Identify new trends, audience insights and growth opportunities
Support influencer and creator marketing campaigns
Research competitors and emerging digital marketing opportunities
Leverage AI-powered tools to improve marketing research, content creation and campaign efficiency

Requirements
1+ years of experience in Performance Marketing, Digital Marketing or Growth Marketing
Hands-on experience with Meta Ads
Positive understanding of Google Ads and digital advertising
Strong understanding of digital marketing funnels and conversion optimization
Ability to analyze marketing data and make data-driven decisions
Good understanding of social media and content performance
Strong communication and problem-solving skills
Ability to manage multiple campaigns and deadlines
Willingness to work from our Kollam office

Preferred

📌 Performance Marketer (Kollam)
🏢 Cow Paradise Games
📍 Kollam