Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence current product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate 1) jobs whose accountabilities span two or more job families within the job group; 2) jobs that are not covered by a defined job family within the job group; 3)



managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group.

Responsibilities

Job requirements:

Own and manage marketing communication of Envista brands across all OpCos.
Conduct ongoing market research and analysis to identify trends, growth opportunities and customer needs across the dental segment
Develop market segmentation and target customer profiles to guide positioning and messaging
Design and own the annual marketing strategy and plan, aligning brand priorities with business and sales objectives
Conduct competitive analysis to track competitor positioning, pricing and campaigns and inform strategic response
Track, measure and evaluate campaign performance (ROI, reach, engagement, lead generation) using data-driven insights, and optimize campaigns accordingly
Manage local content development and implementation of global brand guidelines and initi

📌 Marketing Manager (Mumbai)
🏢 Nobel Biocare
📍 Mumbai