Performance Marketing & Growth Manager (Meta Focus) – Eevagga
Location: Bangalore (Hybrid Preferred)
Type: Full time
About Eevagga
Eevagga is a tech-driven, full-stack event company focused on premium birthday experiences in Bangalore. We are building a scalable, high-performance growth engine with a goal of 65+ premium events per month.
This is not a typical ads role.
This role owns the entire paid growth funnel — from Lead to Booking.
Role Mission
Build and scale a predictable birthday lead engine delivering:
• CPL ≤ ₹700
• SQL ≥ 30%
• Profitable Cost per Booking
• 6x Revenue-to-Ad-Spend efficiency
You will directly impact company revenue.
What You Will Own1️⃣ Meta Ads Strategy & Execution
Campaign structuring (CBO vs ABO)
Budget allocation and scaling
Creative testing framework
Audience testing and expansion
Performance optimization
2️⃣ Funnel & Conversion Optimization
Lead form optimization
Budget qualification logic
SQL improvement strategy
Retargeting flows
Remarketing audience building
3️⃣ Tracking & Signal Quality
Ensure proper event tracking (fbc, fbp)
Improve Event Match Quality
Offline conversion integration
CRM feedback loop integration
4️⃣ Data & Reporting
Weekly performance review covering:
Spend
CPL
SQL %
Cost per Booking
Revenue generated
Experiments conducted
Learnings & next plan
No vanity metrics. Only business impact.
Key KPIs
CPL ≤ ₹750 (within 60 days)
SQL ≥ 30%
Cost per Booking < 10% of AOV
Minimum 5 creative tests per week
Monthly revenue growth from paid channel
What We Are Looking For
2–4 years hands-on Meta Ads experience
Experience in D2C / Local service / Lead generation business
Strong understanding of conversion tracking & offline conversions
Comfortable with numbers and business math
Experience working with CRM integrations (LeadSquared preferred)
This Role Is NOT For You If:
You only “boost posts”
You focus only on CTR & CPM
You blame “Meta algorithm changes”
You cannot explain Cost per Booking