Support day-to-day PR activities for assigned client accounts
Draft press releases, media pitches, briefs, and basic communication materials
Assist in media outreach and coordination with journalists and publications
Track media coverage and prepare coverage reports and analysis
Coordinate with internal teams (digital, creative, social, strategy) to ensure integrated campaign delivery
Support event coordination, press conferences, and media interactions
Maintain media databases and update contact lists
Monitor news and industry trends relevant to client brands
Skills & Competencies
Strong written and verbal communication skills
Basic understanding of PR tools, media landscape, and integrated campaigns
Good organisational and time-management skills
Ability to work in a quick-paced, deadline-driven agency environment
Willingness to learn and take feedback constructively
Proficiency in using AI tools and creating effective PowerPoint presentations