H CURA CLINIC
Industry: Healthcare – Hair, Skin, Dental & Homeopathy
Department: Digital Marketing
Designation: Senior Executive / Assistant Manager – Digital Marketing
Employment Type: Full-Time
Reporting To: Head / Vice President – Marketing
Job Summary
H-Cura is looking for a performance-driven Senior Executive / Assistant Manager – Digital Marketing to manage and scale digital patient acquisition across multiple clinic locations.
The candidate will be responsible for Meta Ads, Google Ads, lead generation, campaign optimization, social media marketing, SEO coordination, landing pages, analytics and branch-wise digital performance. The role requires strong ownership of marketing budgets and measurable outcomes such as qualified leads, appointments, patient walk-ins, conversions and ROI.
Key Roles & Responsibilities
Plan, execute and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
Manage campaigns for H-Cura's Hair, Skin/Aesthetic, Dental and Homeopathy verticals.
Create and manage Lead Generation, WhatsApp, Website Conversion, Search, Display,



Remarketing and Video campaigns.
Develop branch-wise and service-wise digital marketing strategies based on monthly business targets.
Manage daily and monthly advertising budgets and ensure effective utilization.
Continuously monitor CPL, CPC, CTR, CPM, Conversion Rate, Cost per Walk-In, CAC and ROAS/ROI.
Improve lead quality through better targeting, campaign structure, audience segmentation, creatives and lead forms.
Build and test custom audiences, lookalike audiences, retargeting audiences and location-based targeting.
Conduct regular A/B testing of creatives, ad copy, offers, audiences, landing pages and campaign objectives.
Identify underperforming campaigns quickly and take corrective actions.
Scale high-performing campaigns while maintaining lead quality and acquisition costs.
Conduct keyword research and manage Google Search campaigns, including negative keywords, bidding and search-term optimizat

📌 Senior Executive/Asst.Manager Digital Marketing (Chennai)
🏢 H-CURA
📍 Chennai