Company Description:

PUNYAKA is a spiritual-tech startup on a mission to make Hindu traditions and spiritual services accessible through technology. Through our platform, PUNYAKA – Spirituality@Ease, users can book verified Vedic priests, participate in virtual sevas, seek spiritual consultations, and access authentic spiritual services from anywhere in the world.

By blending tradition with technology, we are creating a trusted digital ecosystem that simplifies spiritual practices while preserving their authenticity and cultural significance.

Role Description
This is a full-time, in office Senior Meta Ads Specialist/Performance Marketing Specialist role based in Hyderabad. The person in this role will plan, build, and optimize Meta (Facebook and Instagram) ad campaigns to drive user acquisition, engagement, and revenue for the PUNYAKA app. Daily responsibilities include conducting audience and competitor research, creating and testing ad creatives and copy, setting up and managing campaigns in Ads Manager, and continuously optimizing budgets, bids, and targeting.





The specialist will track performance metrics, prepare clear reports and insights, and recommend data-driven strategies to improve ROAS and reduce acquisition costs. This role will collaborate closely with product, design, and content teams to align campaigns with brand positioning and growth goals, while ensuring compliance with platform policies and internal guidelines.

Key Responsibilities
Plan, execute, and optimize Meta advertising campaigns across Facebook and Instagram.
Drive app installs, lead generation, consultation bookings, and seva registrations.
Build and manage audience strategies, including custom and lookalike audiences.
Monitor and optimize campaign performance based on CAC, CPL, CPI, and ROAS metrics.
Conduct creative and messaging experiments to improve conversion rates.
Collaborate with the creative, product, and growth teams to align campaigns with business objectives.
Implement and

📌 Senior Meta Ads/Performance Marketing Specialist (Hyderabad)
🏢 PUNYAKA
📍 Hyderabad