Title: Brand Lead – US Market

Company: Novo Nordisk Global Business Services (GBS)

Department: International marketing & Commercial, Operations GBS

Shape brand strategy for one of the world's most dynamic pharmaceutical markets – from Bangalore. If you thrive at the intersection of strategy, creativity and execution, this is your chance to influence how millions of patients and healthcare professionals in the US experience our brands across Diabetes, Obesity, Rare Disease, etc.

Your current role

As Brand Lead – US Market, you will partner closely with the US marketing team (Established Brands Unit) to build robust brand strategies and drive execution of omnichannel marketing initiatives across an exciting portfolio. You'll be the connective tissue between strategy and execution, translating market insights into campaigns that engage HCPs and patients across every touchpoint.

Your Day-to-day Tasks Will Include

Leading development and execution of brand tactics aligned to the overall strategy – including key messaging,



positioning and tactical planning across the assigned portfolio
Developing personal and non-personal HCP and patient marketing and promotional plans, and driving deployment across digital, CRM and paid media channels
Collaborating with forecasting, pricing and market access teams to shape commercial narratives that support brand revenue targets and overall sales performance
Managing PRB / MLR regulatory review processes, including updates, recertifications and approvals of marketing assets in Veeva Vault PromoMats to ensure full compliance
Partnering with cross-functional teams (medical, regulatory, analytics, omnichannel operations and external agencies) to ensure seamless campaign execution
Tracking performance metrics, analysing campaign effectiveness and contributing to optimisation recommendations
Representing the team in cross-functional forums and supporting knowledge sharing and capability-building across Operations GBS

International travel

📌 Brand Lead (Bengaluru)
🏢 Novo Nordisk
📍 Bengaluru