Key Deliverables:
- Develop and execute differentiated product positioning and messaging to resonate with customers and prospects.
- Own the launch of current product features and their amplification to increase product visibility.
- Equip the sales team with high-value sales tools, training, and collaterals for effective sales enablement.
- Drive marketing pipeline growth by executing programs aimed at net-new and add-on business opportunities.
Role Responsibilities:
- Collaborate with marketing, product, sales, and customer success teams to create compelling marketing messages.
- Serve as a company spokesperson, evangelizing the product and positioning the company as a thought leader in the industry.
- Monitor industry trends and competitor activity, providing updated intelligence to sales teams.
- Develop and deliver engaging marketing materials to help sales teams understand product offerings and positioning.