Key Deliverables:
- Develop and implement social media strategy for Tanla and its subsidiaries.
- Lead the creation of engaging content and establish creative best practices across platforms.
- Manage social media campaigns, capturing consumer insights, and analyzing KPIs to identify trends.
- Oversee day-to-day social media and community activities, including content creation and moderating discussions.
Role Responsibilities:
- Execute and track the performance of campaigns on platforms like LinkedIn, Twitter, Facebook, and Instagram.
- Develop the monthly social media calendar, driving brand engagement and social growth.
- Coordinate with various teams to align marketing campaigns and content with overall business goals.
- Manage website tools and analytics, ensuring SEO best practices and tracking metrics like website performance and social interactions.