About the Role:
We’re looking for a Promo Producer who can transform stories into compelling promotional creatives that drive audience engagement and user acquisition. You’ll analyze stories, identify strong audience hooks, and develop promotional narratives for digital platforms. You’ll work closely with Creative Leads, ACDs, editors, and cross-functional teams to create high-performing creatives.

What You’ll Do:
Analyze stories to identify characters, conflicts, emotional drivers, and audience hooks
Develop multiple promotional angles and creative concepts from a single story
Write engaging promo scripts with strong hooks, suspense, curiosity, and emotional payoff
Use audience insights and creative performance learnings to refine content
Understand and apply metrics such as Hook Rate, Retention, CTR, CTI, and CPI




Collaborate with creative and production teams to bring concepts to life
Experiment with new storytelling formats, hooks, and audience triggers
Leverage AI tools for ideation, research, concept development, and scriptwriting

What We’re Looking For:
3+ years of experience in scriptwriting, content creation, advertising, entertainment marketing, or related creative fields
Solid storytelling and writing skills
Understanding of short-form content and digital audience behaviour
Ability to create emotionally engaging, performance-driven narratives
Strong collaboration and communication skills
Familiarity with AI-powered creative tools is a plus

📌 Promo Producer (India)
🏢 Pocket FM
📍 India