Job Description

Strategy & Execution
Develop and execute a holistic social media strategy aligned with brand objectives, campaign calendars, and target audience behavior.
Translate broader marketing goals into platform-specific plans across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest.
Collaborate with the content and design teams to create monthly/weekly content calendars, ensuring alignment with marketing campaigns and brand tone.
Content & Community Management
Guide the ideation and creation of compelling, platform-native content (static, video, interactive).
Ensure real-time engagement with audiences and community management that’s responsive and consistent.
Monitor conversations, brand mentions, and trends to identify moment marketing opportunities.
Analytics & Performance Tracking
Own the reporting and performance analysis of all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics).
Set clear KPIs for organic growth, engagement, reach,



and conversions, and continuously optimize efforts based on data.
Create weekly/monthly dashboards and share insights with leadership and cross-functional teams.
Platform Expertise & Innovation
Stay updated with algorithm changes, current platform features, and emerging formats; experiment with innovative approaches to maximize visibility and engagement.
Propose new tools or technologies that can enhance performance, scheduling, or listening.
Team Leadership & Collaboration
Lead and mentor a team of social media executives, and interns.
Facilitate internal reviews, training, and performance check-ins to ensure a high-performance culture.
Collaborate with Brand, PR, Performance Marketing, and Creative to ensure cross-channel synergy.

Job Requirement

Required Qualifications & Experience
4–7 years of hands-on social media management experience, preferably in a consumer-facing brand or digital agency.
Prov

📌 Social Media Manager (Mumbai)
🏢 Fluidscapes Consultants
📍 Mumbai