About the role

You'll own the performance marketing budget across Meta, Google, and other paid acquisition channels. This is a hands-on, spend-owning role — you build campaigns, test creatives, manage targeting and bids, and you're accountable for the math behind every rupee, not just the media plan you hand off to an agency. Our audience is largely non-metro, vernacular-first kirana store owners across Bharat, so a standard D2C playbook often won't work as-is — you'll need to build and test your own.

What you'll do
Own and manage the monthly performance marketing budget across Meta, Google, and other paid channels
Build, launch, and optimize campaigns end to end — creative testing, targeting, bid strategy, budget allocation across channels
Own CAC, LTV, and ROAS for your spend — report on what's working, kill what isn't, fast
Work with the creative team to test and iterate ad creative for a vernacular, non-metro audience
Build attribution and tracking accurate enough to make real budget calls, not vanity dashboards




Partner with growth and product so paid users land into onboarding flows that actually convert and retain

What we're looking for
4+ years in performance marketing, has managed a monthly budget upwards of ₹50L
Experience marketing to non-metro, vernacular, or price-sensitive Indian audiences
Deep hands-on expertise in Meta Ads and Google Ads — not just briefing an agency
Robust professional pedigree — a brand-name startup, agency, or company that signals you can be trusted with real budget
Strong with numbers — builds your own CAC/ROAS models, doesn't wait on a data team to tell you if a campaign worked
AI-native — uses AI for creative variants, copy testing, and analysis as a default
Stayed long enough at your last few roles to see campaigns compound — no string of sub-year stints
Based in Bangalore, ready to work from office
Background in a marketplace, fintech, or consumer app built for Bharat

📌 Performance Marketing Manager (Bengaluru)
🏢 Kirana Club
📍 Bengaluru