Role: CRM & Lifecycle Marketing
Experience: 6 to 8 years
Job Location: Mumbai

Position Overview:
We are seeking a high-impact CRM & Lifecycle Marketing professional to drive precision-led marketing across the entire customer journey - from targeted enterprise acquisition to retention, expansion, and ecosystem engagement. This role will own Account-Based Marketing (ABM), lifecycle communication, and analyst relationships, working in close partnership with regional Sales teams to convert high-value accounts and deepen long-term customer relationships. You will operate at the intersection of enterprise marketing, customer lifecycle strategy, and revenue growth, with a robust focus on personalization, account-level engagement, and measurable pipeline impact.

Key Responsibilities:
1. Account-Based Marketing (ABM) Strategy & Execution
 Design and execute ABM programs targeting high-value enterprise accounts (CIOs, CISOs, CTOs)
 Build and maintain target account lists across India, MENA, and SEA in alignment with Sales
 Develop multi-touch engagement strategies across email, content, events,



and outreach
 Partner with Sales to prioritize accounts, track engagement, and accelerate deal pipelines
 Measure and optimize account engagement, pipeline velocity, and conversion rate

2. Lifecycle & Personalised Marketing
Own segmented lifecycle marketing across key cohorts:
Prospects & Funnel Drop-offs
 Design nurture journeys to re-engage leads and improve conversion
 Build stage-specific communication aligned to buyer journeys
 Support Sales with targeted content for deal acceleration
Existing Customers
 Drive retention, engagement, and expansion programs
 Build upsell and cross-sell journeys
 Develop customer advocacy initiatives (case studies, referrals)
Partners & Ecosystem
 Establish partner communication frameworks
 Drive enablement, engagement, and co-marketing initiatives

3. Analyst Relations
 Build and manage relationships with key industry analysts (Gart

📌 CRM & Lifecycle Marketing (Mumbai)
🏢 Protectt.ai
📍 Mumbai