Company Description
Niwi is a premium nutrition and dietician service that helps people transform their health through personalised diet plans, expert guidance, and ongoing support. Our clients range from working professionals to high-net-worth individuals. We work fast, think sharp, and care about quality.
Role Description
We are looking for a data-driven Performance Marketing Executive who can plan, execute, and optimize paid marketing campaigns across multiple platforms. If you are passionate about driving growth, analyzing performance, and maximizing ROI, this role is for you.
Responsibilities
Plan, execute, and optimize Meta Ads and Google Ads campaigns
Track, measure, and analyze campaign performance using GA4 and Google Tag Manager
Conduct audience research and develop targeted segmentation strategies
Write compelling ad copy and create detailed creative briefs for design teams
Prepare and present weekly performance reports with key insights and KPIs
Recommend landing page CRO improvements based on data analysis
Perform competitor analysis and keyword research for SEO and paid campaigns
Develop and execute funnel-based strategies to maximize leads and conversions
Qualifications
Bachelor's degree in marketing or related field
Strong analytical, communication, time-management and creativity skills
Familiarity with Google Ads and Meta Ads (Facebook/Instagram Ads)
Understanding of SEO and keyword research
Eagerness to learn and grow in a fast-paced setting