Job Summary
We are looking for an experienced Adobe Analytics Implementation Specialist with solid expertise in Adobe Analytics setup, configuration, tagging, and AEP Web SDK implementation. The ideal candidate should be capable of handling end-to-end analytics implementation activities including requirement gathering, SDR creation, technical documentation, implementation, QA/testing, and debugging.
This role is primarily focused on analytics engineering and implementation rather than dashboarding or business reporting.
Key Responsibilities
Adobe Analytics Implementation & Configuration
Configure and manage Adobe Analytics implementations across websites and digital platforms
Set up and maintain report suites, eVars, props, success events, processing rules, and classifications
Create SDRs (Solution Design Requirements) and technical implementation documentation
Gather business requirements and translate them into tracking specifications
Define analytics governance and implementation standards
Tag Management & Tracking
Implement tracking using Adobe Experience Platform Data Collection (Adobe Launch)
Configure page tracking, click tracking, form tracking, campaign tracking, and custom event tracking
Implement and manage marketing and third-party tags
Work with developers on data layer implementation and validation
AEP Web SDK & Platform Implementation
Implement and configure AEP Web SDK
Work on schemas, datastreams, datasets, and event forwarding setup
Support migration from legacy Adobe Analytics implementations to AEP Web SDK architecture
Exposure to Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) is preferred
QA, Validation & Debugging
Perform implementation QA and analytics validation
Troubleshoot tracking discrepancies and data issues
Use debugging tools such as