Key Responsibilities
Develop and execute product marketing strategies for the Baby Clothing category.
Lead new product launches, from positioning and messaging to go-to-market execution.
Understand consumer needs, market trends, competitor activity, and category opportunities.
Develop clear product positioning, USPs, messaging, and marketing campaigns.
Work closely with product and merchandising teams on assortment and portfolio planning.
Collaborate with sourcing and product development teams to align products with market demand.
Drive category growth through e-commerce, D2C, marketplaces, and modern retail channels.
Analyze sales, consumer insights, and market data to identify growth opportunities.
Coordinate with creative and marketing teams for campaigns, product communication, and brand assets.
Monitor product performance and recommend improvements based on market feedback and sales data.
Build and maintain strong cross-functional relationships across teams.
Key Requirements
5–6 years of Product Marketing experience.
Minimum 2–3 years of relevant experience in:
Baby Clothing
Kidswear
Children's Apparel
Infant Products
Fashion & Apparel
Robust understanding of consumer behavior, product positioning, category management, and market trends.
Proven experience in product launches and managing apparel/product portfolios.
Strong analytical, leadership, communication, and presentation skills.
Excellent cross-functional collaboration and stakeholder management abilities.
Experience working with D2C brands, e-commerce, marketplaces, or modern retail will be preferred.
Preferred Industries
Baby Clothing | Kidswear | Children's Apparel | Infant Products | Fashion & Apparel | D2C / E-commerce Brands
Ideal Candidate Profile
Product Marketing + Apparel/Kidswear Experience + Product Launches + Category Growth + E-commerce/D2C Exposure.