JJob Title: Performance Marketer (AI-Powered)
Experience Required: 3–4 Years
Location: Gurugram
Employment Type: Full-Time
Job Summary
We are seeking a highly skilled, data-driven, and tech-forward Performance Marketer with 3–4 years of hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
The ideal candidate will combine deep paid media expertise with up-to-date AI workflows—leveraging tools like ChatGPT, Claude, Gemini, and generative ad tools to accelerate creative strategy, copy generation, data analysis, and campaign optimization. You will be responsible for planning, executing, and scaling digital marketing campaigns to drive measurable growth and maximum ROI.
Key Responsibilities
Campaign Execution & Management: Plan, build, and manage end-to-end performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping).
AI-Assisted Strategy & Copywriting: Utilize AI tools (Claude, ChatGPT, Gemini) to rapidly draft, iterate,



and refine high-converting ad copy, landing page hooks, and creative briefs.
Optimization & Performance Tracking: Continuously monitor campaigns, analyze performance data, and optimize for core business KPIs including ROAS, CPA, CTR, CAC, and conversion rates.
Testing & Experimentation: Conduct systematic A/B testing of ad creatives, audience segments, placement strategies, and landing pages to identify high-scaling frameworks.
Data & Analytics: Maintain real-time performance dashboards using Google Analytics 4, Google Tag Manager, and native ad platform reporting. Use AI models to synthesize raw campaign data into actionable strategic insights.
Creative & Cross-Functional Collaboration: Partner closely with creative, content, and product teams to map out campaign messaging, angle variations, and visual assets.
Budget Management: Manage ad spend efficiently, ensuring optimal budget allocation across channels, campaign types, and

📌 Paid Media Specialist/ Meta- Google Ads Specialists (Gurugram)
🏢 Adworth Media
📍 Gurugram