About the Role
We are looking for a result-oriented SEO Off-Page Executive / Specialist who can manage and execute off-page SEO activities for multiple client websites.
The ideal candidate should have practical experience in quality link building, blogger outreach, guest posting, competitor backlink analysis, local citations, digital PR, and off-page SEO strategy.
You will work closely with the SEO and content teams to improve website authority, backlink quality, organic rankings, and overall search visibility.
Key Responsibilities
1. Link Building
Plan and execute high-quality off-page SEO campaigns.
Build relevant and authoritative backlinks through:
Guest posting
Blogger outreach
Niche edits
Resource link building
Business listings
Local citations
Brand mentions
Digital PR
Focus on relevance, authority, traffic, and link quality rather than simply increasing backlink numbers.
Maintain a healthy and natural backlink profile.
2. Competitor Backlink Research
Analyze competitors' backlink profiles.
Identify websites linking to competitors but not to our clients.
Find recent link-building opportunities.
Analyze competitors' referring domains, anchor text, and link strategies.
3. Blogger & Website Outreach
Research relevant websites, blogs, publications, and influencers.
Find appropriate outreach opportunities based on niche and website authority.
Contact website owners, bloggers, and publishers.
Negotiate guest posts and link placements.
Maintain an outreach database and follow-up schedule.
4. Local SEO & Citations
Create and optimize relevant business listings and local citations.
Maintain NAP consistency.
Identify industry-specific and location-specific directories.
Support Google Business Profile off-page activities when required.
5. Brand Building
Identify opportunities for:
Brand mentions
PR placements
Industry publications
Forums and communities
Expert contributions
Q&A; platforms
Help increase brand visibility and authority across relevant platforms.
6. Backlink Au