Head of Marketing – FBSPL (Fusion Business Solutions (P) Limited)
Leadership Position | B2B | Consulting-Led, AI-Enabled Business Process Management
Function: Marketing, Brand & Demand Generation
Reports to: MD / CEO (member of the leadership team)
Location: Udaipur, Rajasthan (In office, with global market focus – USA & Canada)
Scope: Brand, positioning, demand generation, sales enablement, market intelligence, team leadership
ABOUT THE ROLE
FBSPL is a consulting-led, AI-accelerated, agency-style BPM partner. As Head of Marketing, you will own how FBSPL is positioned, perceived, and pursued in the market. This is a commercial leadership role that connects brand, messaging, market insight, and demand generation directly to revenue growth.
You will serve as a member of the leadership team – defining FBSPL's market positioning, building its brand as an intelligence-led transformation partner, and creating a scalable demand engine that equips the sales organization to win and expand client relationships. Critically, you will build, develop, and nurture the marketing team beneath you,
shaping the function and the people who will carry it forward. The role balances strategic leadership with hands-on execution in a fast-moving, entrepreneurial environment.
KEY RESPONSIBILITIES
1. Brand Positioning & Market Differentiation
• Define and continuously sharpen FBSPL's value proposition, positioning, and messaging to differentiate the firm from traditional BPO providers.
• Translate FBSPL's single-vendor, consulting-led, AI-enabled model into a compelling, defensible market story across service lines and buyer personas.
• Establish and govern messaging architecture, brand guidelines, and tone of voice across every channel and client-facing asset.
2. Image Creation & Thought Leadership
• Build FBSPL's reputation as an intelligence-led transformation authority through thought leadership, PR, executive visibility, podcasts, webinars, and industry events.
• Develop and amplify
📌 Head of Marketing (India)
🏢 FBSPL
📍 India