Location: Bhubaneswar, Odisha

Experience: 3–5 Years

Employment Type: Full time

Department: Marketing

Position Overview

We are looking for a data-driven Digital Marketing Specialist who combines SEO, AI Search Optimization (AISO), PPC, keyword research, content strategy, content creation, social media, analytics, AI tools, and marketing automation.

You will be responsible for increasing Aurassure's organic and paid digital visibility, identifying high-value search opportunities, building content strategies around user intent, optimizing digital assets, managing performance campaigns, and improving Aurassure's visibility across search engines and AI-powered search platforms such as Google AI Overviews, ChatGPT, Gemini, and Perplexity.

The ideal candidate should be comfortable moving between SEO data, paid campaigns, content creation, analytics, AI tools, automation, and execution.

Key Responsibilities

Develop and execute SEO strategy, including technical SEO, on-page optimization, keyword research, content clusters, internal linking, and link building.




Drive AI Search Optimization (AISO) across Google AI Overviews, ChatGPT, Gemini, Perplexity, and emerging AI search platforms.
Conduct keyword, competitor, search-intent, and content-gap research.
Plan, execute, and optimize Google Ads/PPC campaigns, including keyword targeting, ad copy, landing pages, budgets, CPC, CPL, CPA, and ROAS.
Create and optimize SEO-focused B2B content including blogs, landing pages, product/solution pages, case studies, and website copy.
Manage and grow Aurassure's LinkedIn and other relevant social channels through thought leadership and industry-focused content.
Use AI tools such as ChatGPT, Claude, Gemini, and Perplexity for research, content, analysis, and marketing workflows.
Build marketing automations using Make, Zapier, n8n, or similar platforms.
Track performance through Google Analytics 4, Search Console, Google Ads, SEMrush/Ahrefs, and other relevant tools.
Monitor competi

📌 Digital Marketing Specialist (Bhubaneswar)
🏢 Aurassure
📍 Bhubaneswar