Key Responsibilities
Plan, execute and optimize performance marketing campaigns for real estate projects.
Manage and optimize campaigns across Meta Ads, Google Ads and other relevant digital platforms.
Generate high-quality leads while maintaining an efficient CPL and strong ROI.
Develop & implement strategies for lead generation, re-marketing and audience targeting.
Monitor campaign performance, budgets, conversions and overall marketing ROI.
Analyze campaign data and identify opportunities to improve lead quality and conversion rates.
Work closely with the Sales and Marketing teams to understand lead quality and improve campaign performance.
Create and test different audiences, ad copies, creatives and campaign strategies.
Track and report key performance metrics such as CPL, CTR, CPC, conversions, lead quality and ROAS.
Manage campaign budgets effectively and ensure optimum utilization of advertising spend.
Stay updated with the latest trends, tools and changes in Meta, Google and digital advertising platforms.
Mandatory Requirements
Minimum 3 years of hands-on experience in Performance Marketing.
Real Estate industry experience is mandatory.
Solid hands-on experience in Meta Ads and Google Ads.
Experience with other digital advertising platforms will be an added advantage.
Proven experience in real estate lead generation and campaign optimization.
Strong understanding of conversion tracking, remarketing, audience targeting and analytics.
Ability to manage significant advertising budgets and deliver measurable results.
Strong analytical and problem-solving skills.
Candidate should be performance-driven, data-oriented and ROI-focused.