Location: Lower Parel, Mumbai, India

Experience: 2–4 Years in Performance Marketing (Consumer/D2C/Product Brands Preferred)

Reporting To: Performance Marketing Manager / Co-Founder & Chief Marketing Officer

Position Summary

We are looking for a Performance Marketing Executive to support the planning, execution, and optimization of paid digital campaigns across Meta, Google, and other performance marketing channels. The ideal candidate is data-driven, eager to learn, and has hands-on experience managing campaigns for consumer-focused brands. You will work closely with senior marketing and creative teams to drive customer acquisition and revenue growth.

Key Responsibilities

Execute and optimize paid advertising campaigns across Meta, Google, and other digital platforms.
Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CTR, and conversions.
Coordinate with creative and content teams to ensure ad creatives align with campaign objectives and brand guidelines.
Assist in campaign planning, audience targeting, A/B testing,



and budget allocation.
Prepare regular performance reports and share actionable insights with stakeholders.
Track key marketing metrics using analytics and advertising platforms.
Stay updated with platform changes, industry trends, and best practices in performance marketing.
Support the management of campaign budgets while ensuring efficient spend and performance.

Qualifications

Bachelor's degree in Marketing, Business, Digital Media, or a related field.
1–3 years of hands-on experience in performance marketing for consumer, retail, or product-based brands.
Experience managing campaigns on Meta Ads and Google Ads.
Understanding of audience targeting, bidding strategies, conversion tracking, and campaign optimization.
Solid analytical skills with the ability to interpret campaign data and recommend improvements.
Good communication and coordination skills to work with internal teams.
Proficient in Microso

📌 Performance Marketing Executive (Mumbai)
🏢 RAS Luxury Skincare
📍 Mumbai