Achievement of Sales Target Sales planning by dealer and retailer – product-wise, month wise, bucket wise and ensuring desired counter share and market share
To ensure achievement of agreed marketing / sales plan & realization targets for the assigned Territory . Track retailer level sales, stock replenishment based on continuous monitoring of all commodity value
Systematic coverage of channel partners through regular call cycle plans and permanent journey plans for increase in penetration by having desired depth of distribution and numeric reach
Process & monitor daily sales and coordination with TSM / Regional logistics for supply
Business Development Identification of new business opportunities in territory/current geographies catering to institutional customers and creating on-going engagements
Channel Management & Development of New Business/New Geographies Expansion of market network in accordance with CEMTRAC DPI’s through appointment of new dealers and attachment of new retailers
Exploring the possible locations for new inventory points within the assigned territory in line with i2 network analysis
Provide suggestions for schemes & CRM activities and ENSURING effective implementation of the same for getting maximum benefit to dealer/retailer
Propose, implement and improvise rural marketing activities effectiveness whereever applicable
Identify prospective Branded Channel partners and drive cement sales in these counters.
UGAHI, Collection & Credit Control Ensure timely collection as per the terms and order execution as per the approved credit limits
To regularly monitor & control timely Constantly monitor dealer’s credit worthiness and alert management in case of any adverse developments
collections to keep receivables as per the norm
Collection of security deposit at the time of appointment and enhancing it according to the norms of the company and exposure in the market place