About The/Nudge

The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals, and youth across rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state governments.

Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognized changemakers.

Founded with the support of 130+ eminent philanthropists, 40+ corporates, and 15+ foundations, The/Nudge is working towards a poverty-free India, within our lifetime.

What are we solving for?

We are solving for households in poverty who are also financially and socially vulnerable through a targeted, multi-faceted, and sequenced model called the graduation approach, which has demonstrated that we can durably pull households out of poverty.

At The/Nudge Institute,



We Have Been Piloting This Program For The Past 3 Years And Are Now Scaling It Across Multiple States. Our Purpose Is To Enable The Most Excluded Individuals To Become Contributing Members Of The Economy. We Will

Enable the government to adopt by providing research, design, and implementation support
Continue to iterate on the program design to create impact at scale through our own implementation efforts
Support more NGOs in adopting the graduation approach by offering technical expertise and capacity building
Build evidence on the graduation approach to nudge governments to adopt at scale
Develop technology solutions that enable NGOs and governments to adopt and implement the program at scale and with quality

About The Role

What are some of the principles/ approaches we use?

First principles thinking
Human centered design (thoughtful, action oriented, experimental & iterative process) with a g

📌 Senior Associate, Product (Bengaluru)
🏢 The/Nudge
📍 Bengaluru