About Toolsvilla
Toolsvilla is one of India's leading B2B eCommerce marketplaces for machinery, tools and industrial supplies. What started as a YouTube channel in 2017 has grown into a technology-driven platform connecting thousands of manufacturers and suppliers with businesses, farmers, food processors and MSMEs across India.
We are at an exciting stage of building not just a large marketplace, but a trusted and recognizable brand in the machinery, tools and equipment ecosystem.
We are looking for a Senior Manager – Brand & Communications to help us build that brand.
The Role
This is a high-ownership role responsible for shaping how Toolsvilla is perceived by customers, sellers, industry stakeholders and the broader market.
You will own our brand and content strategy, build our presence across social and digital channels, work closely with PR partners to generate meaningful earned media, develop thought leadership, scale influencer partnerships, and grow the Toolsvilla podcast into a strong platform for industry conversations.
The ideal candidate is someone who can combine strategic thinking with robust execution—someone who understands what makes a story interesting, knows how to get it distributed, and can turn content and communications into brand equity.
Key Responsibilities
1. Brand Strategy & Positioning
Develop and execute Toolsvilla's overall brand and communications strategy.
Build a distinctive brand narrative and ensure consistency across channels and touchpoints.
Identify opportunities to increase Toolsvilla's visibility and credibility within the machinery, tools, Agri-Business, MRO and MSME ecosystem.
Develop campaigns and initiatives that strengthen brand awareness, consideration and trust.
Work closely with leadership and internal teams to identify stories, insights and initiatives that can become brand-building opportunities.
2. Social Media & Content Strategy
Own the content strategy across LinkedIn, Instagram, YouTube and other relevant p