Fully remote (working-hours overlap with Southeast Asia)
Full time
Reports to Head of Growth
About FINN
FINN is a fast-growing fintech founded in 2022. We provide Earned Wage Access — letting employees withdraw the salary they’ve already earned, before payday — in the Philippines and Thailand, with South Africa launching now. Growth is driven by paid acquisition (Meta, Google, TikTok) plus partnerships, and we operate with startup speed: small team, real budgets, direct ownership.
The role
We’re hiring the person who decides what ads we make next — and then makes them.
You’ll own creative strategy and production across our three markets, working in a tight pair with our senior Performance Lead (media buying and measurement). You two share one number: cost per acquired customer. Their job is to scale what works; your job is to keep giving them things that work.
Concretely, You Will
Own the creative feedback loop. Read ad performance by hook, angle, and format; turn it into hypotheses, briefs, and a prioritized testing backlog; run a weekly (daily during pushes)
review cadence with the Performance Lead deciding what to iterate, test, or kill.
Produce at volume with AI. Generative video, image, and voice tools are your production floor, not a side experiment. You write the briefs, calibrate the tools, and QA the output. In your first month you’ll baseline our current creative velocity and then commit to targets against it.
Build and run creator networks. Source, brief, and manage UGC creators in the Philippines, Thailand, and South Africa (directly and via local agencies) — because human creators still make the best hero ads, and because our markets don’t speak English to each other. You’ll build a native-speaker review layer per market so nothing ships without a native’s sign-off.
Keep every ad compliant. We advertise a financial product in a category Meta polices hard (paycheck-advance and short-term-loan ads are prohibited; EWA lives next door to both). You’
📌 Performance Creative Lead (India)
🏢 FINN
📍 India