Role Overview:
We are looking for a Content Strategist to lead content planning and execution across its international markets. This role sits at the intersection of strategy and execution — owning the content roadmap while also shaping creator briefs, performance creative, and e-commerce storytelling across different markets.

Key Responsibilities
International Content Strategy
Develop and own the annual and quarterly content strategy for Fast&Up;’s international markets.
Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.
Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.
Social Media Content
Own content strategy for Instagram, TikTok, YouTube and other relevant platforms.
Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats.
Identify trends, formats, sounds, conversations and cultural moments relevant to each market.
Ensure content is optimized for engagement, reach and discovery.




Creator & Influencer Content
Work closely with the creator/influencer team to develop briefs and content directions.
Develop creative briefs for different creator cohorts and use cases.
Identify opportunities to convert creator content into paid media assets.
Performance Content
Develop strategy for content specifically for Meta, TikTok and other paid platforms.
Develop creative testing frameworks across hooks, formats, messaging, CTAs and audiences.
Analyse performance data and feed learnings back into content strategy.
E-commerce Content
Work with e-commerce teams to ensure robust product storytelling and consistency across all platforms.
Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets.
Ensure brand consistency across D2C and marketplace environments.
Team & Agency Management
Manage internal content resources, copywriters, editors and external agencies/creators.
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📌 Manager - Content Strategy (Gurugram)
🏢 Fast&Up India
📍 Gurugram