About the Role:
We are looking for a TikTok Performance Marketing Specialist to drive paid media growth across international markets. This role owns campaign execution end-to-end — from setup and optimization to creative testing and reporting — while working closely with the Content Strategist and creator team to turn high-performing content into scalable paid results.

Key Responsibilities
TikTok Paid Media Management
Plan, launch and optimize TikTok advertising campaigns across international markets.
Manage campaign setup, targeting, budgets, bidding, optimization and reporting.
Monitor campaigns daily and identify opportunities to improve performance.
Manage full-funnel campaigns across awareness, consideration and conversion.
Execute TikTok Shop strategies to drive revenue growth.
Performance Optimization
Track key performance metrics across campaigns and markets.
Conduct regular campaign and audience analysis.
Optimize campaigns based on performance data and business objectives.
Creative Testing
Build and maintain a structured TikTok creative testing framework.




Identify winning creative patterns and scale them.
Partner with the Content Strategist and creators to develop performance-led content.
Creator & UGC Performance
Identify high-performing creator content suitable for paid advertising.
Work with the creator team to generate TikTok-native UGC.
Analyse creator-level performance and surface learnings.
Identify which creators, formats and narratives drive conversions.
Analytics & Reporting
Create weekly and monthly TikTok performance reports.
Identify trends and key performance drivers.
Deliver actionable insights, not just numbers.
Track performance against market- and campaign-level targets.
Landing Page & Funnel Optimization
Partner with e-commerce and D2C teams to improve conversion journeys.
Identify friction points between ad click and purchase.
Coordinate testing of landing pages, offers, product pages and CTAs.

Work Exp:
2–4 years of experience in per

📌 Executive Performance Mktg (Gurugram)
🏢 Fast&Up India
📍 Gurugram