D2C Performance Marketing & E-commerce Manager
Owning paid acquisition and the day-to-day D2C storefront as one connected growth function

Paid campaigns that bring customers in — and the supply/operations side — the storefront, listings and orders that convert and fulfil that demand. In a lean D2C setup, these two functions sit closest to revenue and need to be run by someone who sees the full loop: ad spend → traffic → conversion → order → fulfilment → repeat purchase.
1 Paid Campaign Management
Plan, set up and manage paid campaigns on Meta Ads, Google Ads (Search, PMax, Shopping) and other relevant platforms, mapped to the D2C funnel stage — prospecting, retargeting or retention.
Build campaign structures around business objectives — new customer acquisition, cart-abandon recovery, repeat-purchase or LTV growth — not just platform-default goals.
Set up audiences, budgets, placements, bidding strategy and creative rotation, and monitor daily for delivery, frequency and learning-phase issues.




Manage campaigns with a clear view of the D2C path-to-purchase — where paid fits alongside organic, retention and on-site conversion.
2 Campaign Optimization
Diagnose underperforming campaigns, audiences and creatives using platform and GA4 signals together, and reallocate budget accordingly.
Run structured creative and copy testing (hooks, angles, formats) with a explicit hypothesis per test.
Own and improve CPC, CTR, CPL, CPA, ROAS, blended CAC and Marketing Efficiency Ratio (MER).
Tie campaign analysis back to actual D2C orders, revenue and new-vs-repeat customer split.
3 Audience, Competitor & Creative Input
Research and define D2C audience segments by behaviour, purchase intent and LTV tier — not just demographics.
Track competitor ad activity, offers and positioning to surface actionable insight.
Brief the design/content team with clear creative requirements, and review live creatives for hook rate and conversion impact. Not responsible for designing creatives unless speci

📌 C Performance Marketing (Indore)
🏢 Mysore Deep Perfumery House
📍 Indore