About BeFiSc
BeFiSc is a fintech company helping lenders and financial institutions make faster, smarter, and more secure decisions through advanced risk intelligence, verification, fraud detection, and alternative data solutions. Our product portfolio enables seamless customer onboarding, underwriting, and risk assessment for banks, NBFCs, fintechs, and digital lenders.
Role Overview
We are looking for a highly driven Senior Marketing Manager to lead and scale BeFiSc's marketing efforts across brand, product marketing, demand generation, and industry engagement across this product portfolio. The ideal candidate will have deep experience in the fintech or lending ecosystem and a solid understanding of how financial institutions evaluate, adopt, and purchase technology solutions.
This role requires a blend of strategic thinking and hands-on execution, with responsibility for driving awareness, pipeline growth, and market positioning across BeFiSc's product portfolio, and ownership of the marketing budget for these initiatives.
Key Responsibilities
Marketing Strategy & Planning
Develop and execute integrated marketing strategies aligned with business growth objectives.
Build annual and quarterly marketing plans to drive brand awareness, lead generation, and customer acquisition.
Identify emerging industry trends, customer needs, and competitive opportunities within the lending and fintech ecosystem.
Demand Generation & Pipeline Growth
Drive qualified lead generation through digital, content, events, partnerships, and outbound marketing initiatives.
Work closely with sales teams to improve funnel conversion and pipeline contribution.
Optimize marketing campaigns based on performance metrics, attribution, and ROI.
Product Marketing & Go-to-Market
Develop product positioning, messaging, and value propositions.
Lead product launches, feature rollouts, and GTM campaigns.
Create sales enablement materials including presentations, solution briefs, case studies, battle cards
📌 Marketing Manager (India)
🏢 BeFiSc
📍 India