About Hardy Paw
Hardy Paw is dedicated to providing unconditional love and care to furry friends. With over 20 years of experience in the pet industry, we understand what it takes to help pets lead healthy and happy lives. We are committed to delivering quality products, excellent service, and valuable knowledge to our pet community.
We are looking for a Senior Content Writer with strong experience in e-commerce, SEO, digital marketing, and conversion-focused content.

Key Responsibilities

1. Product & E-commerce Content
Write clear, engaging, and SEO-optimized product titles, descriptions, features, and benefits.
Handle premium, complex, and high-priority product pages.
Translate technical product information into straightforward, customer-friendly content.
Research competitors and customer needs to create differentiated, high-performing content.
Maintain consistency in brand voice, tone, terminology, and quality across product categories.

2. SEO & Content Optimization
Conduct keyword research for product pages, category pages, blogs, and guides.
Implement on-page SEO,



including meta titles, descriptions, headings, internal links, and alt text.
Work with the SEO team to improve rankings, organic traffic, and search visibility.
Identify content gaps and optimize existing content based on search intent and performance.

3. Website & Marketing Content
Create conversion-focused content for homepages, category pages, landing pages, banners, and campaigns.
Write content for emails, newsletters, WhatsApp, SMS, social media, PR, guest posts, and digital campaigns.
Develop compelling headlines, CTAs, campaign messaging, and promotional copy.

4. Blogs, Guides & Brand Storytelling
Write informative, SEO-friendly blogs, buying guides, and educational content related to pets and products.
Create brand stories, About Us content, and campaign narratives that build trust and emotional connection.
Position Hardy Paw as a credible and knowledgeable brand in the pet-care space.

5. Perform

📌 Senior Content Writer (India)
🏢 HardyPaw
📍 India