Company Description
Cumin Co. is a health-first cookware and kitchenware brand built for the up-to-date Indian kitchen, blending design, material science, and innovation. As India’s first homegrown enamel-coated cast iron brand, we are redefining cookware with thoughtfully designed products that elevate everyday cooking experiences.
As we scale rapidly, we are looking for a Manager – Retention to drive customer lifecycle marketing, increase repeat purchases, improve customer lifetime value (LTV), and build long-term customer relationships across our D2C channels.

Role Description
The Manager – Retention will be responsible for developing and executing retention strategies across email, SMS, WhatsApp, loyalty, referrals, and customer engagement programs. This role requires a robust understanding of customer behavior, lifecycle marketing, CRM automation, and data-driven growth strategies.
You will work closely with Growth, Brand, Product, Customer Experience, and Analytics teams to maximize customer retention and revenue from existing customers.

Key Responsibilities




Customer Lifecycle Management
● Develop and execute customer retention strategies across the entire customer lifecycle.
● Build customer journeys for onboarding, engagement, repeat purchase, replenishment, win-back, and loyalty.
● Create segmented communication strategies based on customer behavior, purchase history, and engagement levels.
CRM & Marketing Automation
● Own CRM channels including Email, SMS, WhatsApp, Push Notifications, and other retention platforms.
● Design and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, replenishment, and reactivation campaigns.
● Continuously test and improve customer journeys through A/B testing and experimentation.
Loyalty & Referral Programs
● Develop and manage customer loyalty and rewards programs.
● Identify opportunities to increase repeat purchase frequency and customer advocacy.
● Drive referral initiatives

📌 Retention Marketing Manager (Gurugram)
🏢 Cumin
📍 Gurugram