About the Role
We're looking for a data-driven and results-obsessed Performance Marketing Executive to join our growing agency. You'll plan, execute, and optimize paid campaigns across Meta, Google, and LinkedIn — driving measurable results for a diverse portfolio of clients. If you live and breathe ROAS, CTR, and CPA, this role is built for you.

Key Responsibilities
Plan, launch, and manage paid ad campaigns on Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads
Monitor campaign performance daily and optimize for key metrics — ROAS, CPA, CTR, CPL, and conversions
Conduct audience research, segmentation, and targeting to maximize ad efficiency
Write and coordinate ad copies and creatives with the design team for A/B testing
Prepare weekly and monthly performance reports with insights and recommendations for clients
Manage and allocate ad budgets effectively across platforms and campaigns
Stay up to date with platform algorithm changes, trends, and best practices




Identify growth opportunities and scaling strategies for high-performing campaigns

Requirements
4–5 years of hands-on experience in performance/paid marketing, preferably in an agency
Proven expertise in Meta Ads Manager, Google Ads (Search, Display & YouTube), and LinkedIn Campaign Manager
Robust understanding of funnel strategy, retargeting, and lookalike audiences
Proficiency in Google Analytics (GA4) and Meta Pixel setup & tracking
Ability to analyze data, draw insights, and make quick optimization decisions
Experience managing monthly ad budgets across multiple clients
Strong communication skills for client reporting and coordination

Nice to Have
Google Ads or Meta Blueprint certification
Experience with tools like SEMrush, HubSpot, or Zapier
Basic understanding of SEO and landing page optimization
Knowledge of UTM tracking and conversion tracking setup

📌 Performance Marketing Executive (Chennai)
🏢 Unified Web Services
📍 Chennai