Company: Immunosciences
Function: Brand & Marketing
Level: Senior Manager
Employment Type: Full time

Role Overview
We are looking for a Senior Brand Manager to lead the strategic positioning, communication, and growth of Immunosciences across digital and offline channels.
The role requires a strong combination of brand strategy, healthcare/wellness marketing, consumer understanding, creative leadership, and commercial thinking. The individual will be responsible for building Immunosciences into a differentiated, science-led consumer healthcare brand while ensuring consistency across every customer touchpoint.

Key Responsibilities
Own the overall brand strategy, positioning, messaging, and annual brand calendar.
Develop and execute integrated campaigns across digital, social media, e-commerce, marketplaces, influencers, PR, events and offline channels.
Build strong positioning for individual products and categories within the Immunosciences portfolio.
Translate scientific and clinical product benefits into simple, credible and compelling consumer communication.




Lead new product launches, including GTM strategy, positioning, pricing inputs, communication and launch campaigns.
Work closely with performance marketing teams to ensure brand campaigns also contribute to customer acquisition and revenue growth.
Drive consumer research, competitor benchmarking and category intelligence.
Own creative briefs and work closely with designers, content creators, agencies, production teams and influencers.
Develop strategies for Amazon, marketplaces and D2C brand presence in collaboration with e-commerce teams.
Build doctor/KOL and healthcare professional engagement initiatives where relevant.
Drive influencer and creator collaborations aligned with brand credibility.
Ensure consistency of brand identity across website, packaging, social media, marketplaces, advertising and offline communication.
Track brand and campaign performance and continuously optimise based on data.
Manage

📌 Senior Brand Manager (India)
🏢 IMMUNOSCIENCES
📍 India