About boAt Lifestyle

boAt is one of India’s fastest-growing consumer electronics brands, redefining audio and
wearable experiences for millions of users. Within a short span, we have become the No.1
brand in India in our category and among the top global players in wearables.
We are building a future-ready, digital-first organization and are looking for a visionary
ecommerce leader to drive the next phase of growth across marketplaces.

Location: Gurugram ( In office)

About the Role

Key Responsibilities

1. Performance Marketing (Google & Meta)

Plan, execute, and scale paid campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta (Facebook/Instagram - Advantage+, Prospecting, Retargeting).
Own monthly/quarterly media budgets; manage spend allocation across channels to hit blended CAC and ROAS targets.
Build and maintain campaign structures, audience/creative testing frameworks, and bid strategies.
Partner with creative/content teams to brief and iterate on ad creatives, copy, and landing pages based on performance data.




Monitor and report on key metrics (CAC, ROAS, CTR, CVR, AOV) daily/weekly; flag anomalies and course-correct quickly.
Stay ahead of platform updates (iOS tracking changes, Google's automation shifts, Meta's Advantage+ suite) and adapt strategy accordingly.
Manage relationships with agency partners/freelancers, if applicable, and hold them accountable to performance benchmarks.

2. Retention Marketing

Own retention channels - email, SMS, WhatsApp, RCS, push notifications - and lifecycle marketing calendars (welcome series, abandoned cart, win-back, post-purchase, loyalty).
Build segmentation and automation flows using tools like Klaviyo, WebEngage, MoEngage, or similar.
Track and improve repeat purchase rate, customer LTV, and retention-driven revenue as a % of total D2C revenue.
Collaborate with the brand/CRM team on personalization strategies (offers, content, timing) by customer cohort.
Support strategic business initiatives from a

📌 Manager - Performance Marketing (Gurugram)
🏢 Boat Lifestyle
📍 Gurugram