13 Aug
|
Dr. B. Lal Clinical Laboratory
|
Jaipur
13 Aug
Dr. B. Lal Clinical Laboratory
Jaipur
Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd
We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among India’s Top 50 Outstanding Mid-Size Workplaces 2026 — a proud moment in our journey of excellence. Watch the proud moment here: Award Ceremony
As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.
Role Clarity | Head – Marketing & Growth
Role Definition
The Head – Marketing & Growth is responsible to lead the organization's marketing and growth agenda by building a strong brand, accelerating B2C and digital revenue, improving customer acquisition and retention, and creating an accountable, data-led marketing function. The role combines strategic leadership with hands-on execution across digital, brand, customer lifecycle, territory and channel marketing.
Key Responsibilities
Business Growth
Own the marketing-led B2C growth plan across centres, territories and customer segments.
Drive growth in patient footfall, home collection, health packages,
memberships and digital bookings.
Create focused recovery and growth plans for underperforming centres and markets.
Digital, Acquisition and Customer Lifecycle
Lead performance marketing, SEO, website/app growth, CRM and digital customer journeys.
Improve customer acquisition, enquiry-to-booking conversion and revenue across key touchpoints.
Build structured retention, reactivation, reminder and cross-sell programmes to increase repeat business and customer lifetime value.
Brand and Communication
Strengthen brand positioning around clinical quality, trust, expertise, technology and customer experience.
Lead brand campaigns, content, social media, reputation management and new-service communication.
Ensure consistent brand execution across laboratories, collection centres, digital platforms and partner locations.
Territory, Doctor and Channel Marketing
Build measurable local-area marketing programm
📌 Head - Marketing & Growth (Jaipur)
🏢 Dr. B. Lal Clinical Laboratory
📍 Jaipur