Company Description
TraviYo is a one-stop solution for travel professionals, providing integrated technology, marketing, and mentorship to help travel businesses successfully transition from offline to online. The company focuses on empowering travel agencies and tour operators to streamline operations, increase digital visibility, and enhance customer engagement. By combining innovative travel-tech platforms with practical guidance, TraviYo supports sustainable business growth in a competitive market. Team members join a energetic environment that values collaboration, learning, and impact in the travel industry.
Role Description
This is a full-time, on-site Google Ads Specialist role based in Noida. The Google Ads Specialist will manage and optimize pay-per-click (PPC) campaigns across Google Ads, including Search, Display, and YouTube, to drive qualified leads and conversions for travel clients. Day-to-day responsibilities include conducting keyword research, creating and refining ad copies, setting up campaigns and ad groups, monitoring performance,
and making data-driven adjustments to bids, budgets, and targeting. The specialist will analyze campaign metrics, prepare performance reports, and collaborate with marketing and sales teams to align ad strategies with overall business goals. The role also involves staying up to date with Google Ads best practices, policies, and new features to continually improve campaign outcomes.
Qualifications
Strong skills in Google Ads campaign setup, optimization, and management, including Search, Display, and remarketing.
Ability to conduct detailed keyword and competitor research, and apply findings to campaign structure and targeting.
Experience with performance analysis, using tools such as Google Analytics and Google Tag Manager to track and interpret results.
Proficiency in writing clear, compelling ad copy and landing page briefs that support conversion-focused campaigns.
Understanding of digital marketing fundamentals
📌 Google Ads Specialist (Noida)
🏢 TraviYo
📍 Noida