Assistant Manager – D2C Growth & E-commerce
Location: Mumbai
Experience: 5–8 Years

About the Role
We are looking for a commercially driven Assistant Manager – D2C Growth & E-commerce to drive the growth of assigned categories across Shopify and marketplace channels. The role is responsible for end-to-end execution across merchandising, customer experience, digital growth, website optimization, and analytics to deliver category revenue growth and an exceptional customer experience.
The ideal candidate combines robust business acumen with hands-on D2C experience, understands branding and consumer behaviour, and can translate insights into actions that improve business performance. They should be equally comfortable working with data, creative teams, agencies, and technology partners to build high-performing digital brands.

Key Responsibilities
Drive the growth and performance of assigned categories across Shopify and marketplace channels.
Manage and optimize Shopify storefronts, ensuring a seamless customer journey and best-in-class user experience.
Own digital merchandising,



product listings, collections, landing pages, promotions, and on-site merchandising.
Partner with Digital Marketing teams to improve traffic quality, conversion, ROAS, and customer acquisition.
Analyze category performance using Shopify Analytics, GA4, and marketplace dashboards, and translate insights into actionable growth initiatives.
Identify opportunities to improve conversion rate, average order value (AOV), customer lifetime value (LTV), and repeat purchases.
Coordinate with design, content, developers, agencies, and internal stakeholders to execute campaigns and website enhancements.
Ensure brand consistency across all digital touchpoints while adapting the website experience to each category's positioning, target audience, and brand voice.
Support CRM, retention, SEO, personalization, and customer engagement initiatives to drive sustainable growth.
Monitor customer behaviour, market tr

📌 Ecommerce Manager (Mumbai)
🏢 Mafatlal Industries
📍 Mumbai