Digital Marketing Specialist – Paid Media & Performance (Onsite)
Experience: 2-4 years
Industry: eCommerce – Home Decor
Company: knothome.com & carpetcentre.com
Instagram: @knothomedotcom @carpetcentre_official
Reports to: Growth Head

About Carpet Centre & Knot Home
We are an e-commerce enterprise specializing in the online sale of carpets, cushions, and accessories, we boast a team of over 100 dedicated employees. As we continue to expand our operations and team, we are actively seeking a a results-driven Digital Marketing Specialist – Paid Media & Performance to take full ownership of paid growth and revenue delivery across multiple digital channels.

About the Role
This is a full time, onsite role where you will be responsible for developing and executing high-performing, data-driven digital advertising strategies. You will directly impact revenue, manage budgets, and work cross-functionally to drive customer acquisition, app engagement, and sales — all while staying mindful of inventory movement and growth opportunities.

Key Responsibilities




Performance Marketing & Strategy
• Manager execution, and optimization of paid media campaigns across Meta, Google, TikTok, Snapchat, Pinterest.
• Assist in driving revenue targets, optimizing towards key KPIs like CPA, ROAS, LTV, and conversion rate.
• Closely work with supply chain and merchandising teams to forecast demand based on seasonality, inventory trends, and promotional calendars.

Creative & Channel Trends
• Work closely with the Creative team and provide weekly input on creative performance using campaign data, customer response and platform insights.
• Identify which creatives, hooks, messages, offers and formats are driving results, where creative fatigue is building, and what should be tested next.
• Build a structured creative testing plan, document learnings, and scale winning patterns across campaigns and channels.
Inventory-Aware Marketing
• Align campaigns with real-time inventory status and merchandis

📌 Ecomm Digital Marketing Specialist (India)
🏢 Knot Home
📍 India