Company Description Better Ledger Inc – BL provides reliable, efficient, and stress-free bookkeeping solutions for US-based small businesses. The company offers full-service bookkeeping, financial reporting, cash flow analysis, payroll management, and tax-ready financials to support clients across diverse industries such as e-commerce, real estate, and healthcare. Better Ledger is a certified QuickBooks ProAdvisor and Xero Certified, ensuring professional expertise in leading accounting platforms. The team focuses on personalized, tailored services that help businesses save time, remain compliant, and reduce financial stress. Prospective team members join an organization committed to accuracy, customer service, and long-term client relationships.
Role Description The Email Marketing Specialist is a full-time, on-site role based in Delhi, India. This role is responsible for planning, creating, and executing email campaigns that promote Better Ledger’s bookkeeping and advisory services to small business audiences. Day-to-day tasks include segmenting email lists,



drafting and designing email content, setting up automated workflows, and optimizing campaigns for open rates, click-through rates, and conversions. The specialist will analyze performance metrics, run A/B tests, and collaborate with marketing and sales teams to support lead generation and nurture existing client relationships. The role also includes maintaining compliance with email marketing best practices and regulations, ensuring accurate and consistent messaging aligned with the brand.
Qualifications
Candidates should possess skills in Email Marketing Software and Marketing Automation to design, schedule, and optimize campaigns.
Candidates should possess skills in Marketing Analytics to track performance, interpret data, and make data-driven improvements.
Candidates should possess skills in Lead Generation to support prospect nurturing and conversion through email funnels.
Candidates should possess robust

📌 Email Marketing Specialist (India)
🏢 Better Ledger Inc - BL
📍 India