Department: Central Growth Marketing

Role Summary

We are looking for a detail-oriented and data-driven Digital Marketing Sr.
Executive with hands-on experience in campaign execution, dashboard analytics,
and performance reporting. The ideal candidate should be comfortable managing
multiple platforms and contributing actionable inputs to enhance campaign
performance and ROI.

Key Responsibilities

* End-to-end execution of digital marketing campaigns across Meta, Google,
Programmatic, and other relevant platforms
* Monitor daily campaign performance, flag anomalies, and suggest data-backed
optimization strategies
* Work closely with the strategy and creative teams to ensure alignment of
messaging, audience targeting, and campaign goals
* Build and maintain performance dashboards; analyze metrics like CTR, CVR,
ROAS, CPL, CPA, etc.
* Prepare weekly/monthly reports with insights and recommendations for
continuous improvement
* Support in A/B testing for creatives, audiences, landing pages, and bidding
strategies
* Assist in setting up campaigns including targeting, budgeting,



UTM
tracking, and QA.

Requirements

* 2+ years of hands-on experience in digital campaign management (internships
can be considered if extensive and relevant)
* Proficient in Meta Ads Manager, Google Ads, Google Analytics, and
dashboarding tools (e.g., Data Studio, Excel)
* Certification in Meta/Google Ads is a plus
* Previous experience in a digital agency, in-house digital team, E-com or
D2C brand preferred
* Strong understanding of campaign metrics, media planning, and optimization
levers
* Ability to identify trends, problems, and opportunities in campaign data
and act on them quickly
* Comfortable working in a fast-paced, target-driven environment
* Solid communication skills with a collaborative approach to working with
multiple teams.
* Should be well-versed with the latest digital marketing trends, platform
updates, and emerging industry best practices

Good to Have

* An interest in l

📌 Senior Executive (Bengaluru)
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📍 Bengaluru