Digital Marketing Specialist

Location: India (Hybrid: Bangalore or Delhi)
Department: Global Marketing
Type: Full time
About the Role
We are seeking an experienced Digital Marketing Specialist to drive our global marketing engine. The ideal candidate combines deep expertise in SEM (paid acquisition and campaign optimization), SEO, and GEO with the ability to adapt developer-focused content for multiple platforms. This role will own the execution and performance of paid search campaigns across Google Ads and other advertising platforms, while also supporting SEO/GEO initiatives to maximize digital visibility and growth. The ideal candidate has a proven track record of managing advertising budgets, improving conversion rates, and driving measurable ROI through data-driven marketing programs. You have 5+ years of experience in B2B SaaS—specifically in real-time communications (RTC) or other developer-focused technologies. You are a proactive strategist who not only executes tasks but also anticipates market shifts and shapes the campaign roadmap.




This role requires a forward-thinking professional who will work very closely with Growth, Field, and Product Marketing to ensure all campaigns are executed, tracked, and optimized for the best possible outcomes. You are highly detail-oriented and expected to manage campaigns with a focus on strategic alignment and performance.
Key Responsibilities
- SEM & Paid Acquisition: Lead the execution and optimization of paid search campaigns across Google Ads and other advertising platforms, driving qualified pipeline, conversions, revenue growth, and measurable ROI
- Performance Marketing: Design, launch, and optimize global demand generation campaigns across LinkedIn, X (Twitter), Reddit, developer communities, and other paid channels to maximize pipeline growth and marketing efficiency.
- Full-Funnel SEO-SEM-GEO: Lead the strategy, performing keyword research and optimizing content for both traditional and generative search engine

📌 Digital Marketing Specialist (Delhi)
🏢 Agora
📍 Delhi