Job Description:

Job Description:

The Strategy Head – Digital Marketing will be responsible for defining and driving the company’s end-to-end digital marketing vision and strategy. This is a high-impact leadership role reporting to the Chief Business Officer (CBO), with direct accountability for performance marketing, digital brand building, and revenue-driven digital initiatives. The incumbent will be expected to combine analytical rigor, strategic foresight, and leadership excellence to drive measurable business outcomes. At any given time, this role will manage and optimize a digital marketing budget of ₹30–40 Cr annually, ensuring maximum ROI, efficiency, and growth impact.

Reports to: Chief Business Officer (CBO)

Key Responsibilities

Strategic Digital Leadership:
- Define the long-term digital marketing roadmap, aligning with company’s growth and revenue goals.
- Position Comapnyas a digitally dominant PropTech leader across India and GCC markets.
- Blend performance marketing with digital brand-building to create sustainable growth momentum.




- Provide regular strategy updates, insights, and recommendations to the CBO and leadership team.

Performance Marketing & Budget Management:
- Own and manage the ₹30–40 Cr annual digital budget with complete accountability for ROI.
- Drive performance campaigns across Google, Meta, programmatic, affiliates, SEO/SEM, and automation tools.
- Build robust attribution models to track and optimize CAC, CPL, conversion rates, and funnel performance.
- Conduct quarterly budget planning, forecasting, and efficiency reviews with business leadership.

Data-Driven Growth & Analytics:
- Establish a robust analytics and reporting framework to measure campaign success.
- Translate marketing data into business insights for board-level reporting.
- Apply advanced AI, automation, and predictive modeling to optimize campaign effectiveness.
- Continuously monitor competitive benchmarks and adapt strategy to maintain a market leadership

📌 Strategy Head – Digital Marketing (Navi Mumbai)
🏢 DC Consultants
📍 Navi Mumbai