Job Description:
- Experience: 5 years in Key Account Management – Modern Trade
- Account Exposure: Worked with leading chains such as DMART, Reliance, Lulu, etc.
- Role Preference: KAM – Contemporary Trade
- Location: Bangalore (Head Office role)
Job Title: ASM Modern Trade Location Bangalore BO
Key Responsibilities:
1) Key Account Management: Manage relationships with key modern trade accounts and retail chains to drive sales growth, category share, and brand presence across assigned territories.
2) Sales Planning & Execution: Develop and execute account-wise sales plans, promotions, and growth initiatives to achieve primary and secondary sales targets.
3) Joint Business Planning (JBP): Partner with key customers to develop and execute Joint Business Plans aligned with business objectives and category growth opportunities.
4) Trade Marketing & Visibility: Drive in-store execution excellence through visibility initiatives, promotional activations, planogram implementation, and assortment optimization.
5) Business Development: Identify opportunities for new product listings,
distribution expansion, and assortment enhancement across existing and new accounts.
6) Forecasting & Inventory Management: Ensure accurate demand forecasting, stock availability, inventory hygiene, and minimal stock-outs in coordination with supply chain and distributor teams.
7) Commercial Management: Manage trade spends, promotional investments, and account-level commercials to
ensure profitable business growth and ROI optimization.
8) Data Analysis & Reporting: Track sales performance, market trends, competitor activities, and account profitability through regular MIS and performance reviews.
9) Cross-Functional Collaboration: Collaborate with marketing, finance, supply chain, and category teams to ensure seamless execution of business plans and customer requirements.
10) Distributor & Execution Management: Drive alignment with distributor partners and field sales teams to ensure operational e