Job Description:

Regional Sales Manager (RSM) – Construction Chemicals

Location: Chennai, Tamil Nadu
Department: Sales & Marketing
Industry: Construction Chemicals / Building Materials / Waterproofing / Admixtures

Job Summary

We are looking for an experienced and result-oriented Regional Sales Manager (RSM) to drive business growth for Construction Chemicals in Chennai and Tamil Nadu region. The candidate will be responsible for managing regional sales operations, dealer/distributor network, project sales, key accounts, collections, and team performance while achieving revenue and profitability targets. The ideal candidate should possess strong market knowledge of construction chemicals, waterproofing products, tile adhesives, admixtures, flooring, or allied building material industries.

Key Responsibilities
- Achieve regional sales targets in terms of volume, value, and profitability.
- Develop and expand dealer, distributor, applicator, and contractor network across Tamil Nadu.
- Drive project sales through architects, builders, consultants, PMCs, contractors,



and institutional clients.
- Lead, mentor, and monitor regional sales team performance.
- Prepare and implement regional sales plans, forecasting, and market penetration strategies.
- Generate new business opportunities through site visits, market surveys, referrals, and key customer engagement.
- Manage key accounts and ensure solid customer relationship management.
- Conduct product presentations, demonstrations, technical discussions, and promotional activities.
- Ensure timely collection of payments and maintain financial discipline in the region.
- Analyze market trends, competitor activities, pricing, and customer requirements to strengthen market share.
- Coordinate with technical, logistics, marketing, and finance teams for smooth business operations.
- Organize dealer meets, influencer programs, training sessions, and promotional campaigns.
- Prepare MIS reports, sales analysis, monthly review

📌 Regional Sales Manager (Chennai)
🏢 Aswani Industries
📍 Chennai