Job Description

Job Description – Social Media Executive

Position: Social Media Executive

Department: Marketing & Communications

Location: Jaipur, Rajasthan

Industry: Education / School

Reporting To: Marketing / School Management

Position Overview

We are looking for a creative, proactive, and digitally savvy Social Media Executive to manage and strengthen the school's digital presence across social media platforms. The role will be responsible for creating engaging content, covering school activities and events, managing digital campaigns, generating and tracking enquiries, and analysing social media performance.

The ideal candidate should have a solid understanding of social media trends, content creation, paid advertising, digital analytics, and brand communication, preferably with experience in the education or school sector.

Key Responsibilities

1. Content Creation & Social Media Management
- Capture high-quality photos and videos of school activities, events, celebrations, student achievements, classroom activities, and daily school life.




- Create engaging content including posts, reels, stories, videos, creatives, and short-form content.
- Plan, schedule, and publish content across relevant social media platforms.
- Develop a monthly social media content calendar aligned with the school's communication and marketing objectives.
- Stay updated with emerging social media trends, formats, and content opportunities.

2. Digital Marketing & Paid Campaigns
- Plan and manage paid advertising campaigns on Meta (Facebook & Instagram) and other relevant digital platforms.
- Develop campaigns for school admissions, events, programmes, and brand awareness.
- Monitor campaign budgets, reach, engagement, enquiries, leads, and conversions.
- Coordinate with relevant teams to ensure timely follow-up on digital leads.

3. Lead Generation & Enquiry Tracking
- Generate quality admission enquiries through social media and digital campaigns.
- Track and maintain record

📌 Social Media Executive (Jaipur)
🏢 The Kulish School
📍 Jaipur