Job Description

Role Title Head – Ecommerce & Performance Marketing – All Digital Platforms

KEY ROLES AND RESPONSIBILITIE

S1. E-commerce Strategy & Channel Developmen

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•Develop and implement the overall e-commerce growth strategy across formats, customers and brands to drive offtake growth and achieve market share objectives, ensuring alignment with overall business goals

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•Drive channel expansion across marketplaces, quick commerce and emerging digital platforms

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•Build strategic partnerships with key platform stakeholders

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•Monitor market trends, competition and consumer behavior to identify growth opportunities

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•Lead annual business planning and channel growth initiatives

.2. Revenue Growth & Profitabilit

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•Own the e-commerce P&L;, driving revenue growth, profitability and market share

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•Manage pricing, promotions, assortment and investment allocation to maximize returns

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•Define and track key business KPIs across sales, margins and customer acquisition

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•Drive forecasting, budgeting and commercial performance reviews

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•Identify and implement opportunities to improve business efficiency and profitability

.3. Performance Marketing & Digital Growt

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•Lead performance marketing strategy across marketplace ads for all digital platforms (ECom, QCom, ePharmacies, eBeauty, eB2B, etc)

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•Own media budgets and drive customer acquisition, conversion and retention

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•Partner with media and analytics agencies to optimize campaign effectiveness and ROAS

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•Leverage data and consumer insights to improve marketing efficiency and business growth

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•Drive measurement frameworks and continuous optimization of digital investments

.4. Consumer Insights & Marketplace Excellenc

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•Develop platform-specific assortment, content, pricing and promotional strategies

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•Drive product discoverability, conversion and share of search across marketplaces

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•Ensure successful recent product launches and category growth on digital channels

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•Col

📌 Head of Ecommerce (Mumbai)
🏢 Reputed Company
📍 Mumbai